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What We Can All Learn From an Australian Dentist
Recently, a friend suggested that I write about the people in business that I admire. The problem is that one article would not suffice. There are many successful businesses, each with admirable people at the helm. So, I’ve decided to write about this from time to time: I’ll choose a business person whose story is relevant for all of us and highlight what they did to create their success.
The people that I admire the most are those who are the unlikely success. You know: the ones who were disadvantaged or had to overcome great odds stacked against them. My favorites are those who went against the grain, who didn’t allow the conventions of the time dictate their paths.
One such person I’ve written about several times before. You could say that I’ve become a student of the man, since I own his books and teach his methods. I am speaking of Dr. Paddi Lund, the self-proclaimed “crazy dentist” from Australia.
Why do I admire Paddi so much? Because Paddi completely turned the paradigm of the dentistry business upside down, and created amazing success for himself and for those around him.
Let’s look at what Paddi did.
After establishing a somewhat successful dentistry practice, Paddi realized that he was severely unhappy with his life. He didn’t understand why, but his unhappiness turned to depression, which turned into anxiety, which turned into a nervous breakdown. It is important to note here that this was in about 1986, a year or two before Australia had their last recession. It was the pressures of a successful business in good economic times that nearly drove him insane.
Paddi decided that he either had to change his business, or he would end it all. So at the exact time that the economy was taking a turn for the worse, Dr. Lund began his biggest period of business innovation and systems development ever.
It was in the three years from 1987 to 1990 that Paddi completely transformed his service experience:
He tore down his signs
He cancelled all his advertising.
He locked his front door
He fired more than half of his clients
He took a chainsaw to his front desk
He invested in things like individual waiting lounges, TV’s on the ceilings and an Italian cappuccino maker.
This was also the time when he started attracting more referrals than he could handle; his profits soared while he worked less.
Today, Paddi works 23 hours per week and his revenues are 3.5 times higher than the industry norm. He takes new patients on an invitation-only basis. He and his staff love going in to work.
The point is, now is the time to innovate, sharpen up and enhance your approach marketing and sales. Don’t wait until things “get better” to create positive change for yourself and for your business.
Copyright © 2008 Kahuna Enterprises, Inc.
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